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Privacy Policy

Last Updated: January 15, 2026

Beijing Runsheng Medical Equipment Co., Ltd ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at bjrunshengmed.com (the "Site") or use our mobile applications (the "Apps") available on Google Play Store and Apple App Store.

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

This information may include:

1.2 Device Information

When you access our Site or use our Apps, we automatically collect certain information about your device, including:

1.3 Usage Data

We collect information about your interactions with our services, including:

1.4 Location Data

With your consent, we may collect and process information about your approximate or precise location, including:

1.5 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing activities, including:

2. How We Use Your Information

2.1 Core Services

We use your information to:

2.2 Service Improvement

We use information to:

2.3 Marketing and Advertising

With your consent, we may use your information to:

2.4 Security and Compliance

We use information to:

3. Information Sharing and Disclosure

3.1 Service Providers

We may share your information with third-party service providers who assist us in:

3.2 Advertising Partners

Our Apps integrate with various advertising platforms to display ads. These partners may collect and use information about you to provide personalized advertising. Our advertising partners include:

3.2.1 Primary Ad Networks

3.2.2 Ad Mediation Partners

3.2.3 Ad Formats and Data Collection

Our Apps display the following advertising formats, each with specific data collection practices:

3.3 Legal Requirements

We may disclose your information if required by law, including:

3.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

4. Data Retention

We retain your information for as long as necessary to:

Typically, account data is retained for the duration of your account plus 3 years after closure. Transaction records are retained for 7 years for tax and legal compliance.

5. Data Security

We implement industry-standard security measures to protect your information, including:

6. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including the United States, China, and EU member states. We ensure appropriate safeguards are in place, including:

7. Your Rights Under GDPR (European Users)

If you are located in the European Economic Area (EEA), you have the following rights:

To exercise these rights, contact us at privacy@bjrunshengmed.com.

8. Your Rights Under CCPA (California Residents)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

We do not sell personal information for monetary consideration. However, sharing data with advertising partners may be considered a "sale" under CCPA. To opt-out, please visit our "Do Not Sell My Personal Information" page or contact us.

9. Children's Privacy (COPPA Compliance)

Our services are not directed to children under the following ages:

We do not knowingly collect personal information from children. If you believe we have collected such information, please contact us immediately at privacy@bjrunshengmed.com. If we become aware that we have collected data from a child, we will take steps to delete such information promptly.

9.1 Parental Controls

Parents and guardians can:

10. Age Verification and Gate

Our Apps include age verification mechanisms to:

11. App Store Compliance

11.1 Google Play Store Requirements

Our Apps comply with Google Play's policies, including:

11.2 Apple App Store Requirements

Our Apps comply with Apple App Store Review Guidelines, including:

12. Third-Party App Store Policies

When downloading our Apps from alternative app stores, please note:

13. Advertising and User Profiling

13.1 Ad Personalization

We and our ad partners may create user profiles for advertising purposes, using:

13.2 Interest-Based Advertising

You may see ads based on:

13.3 Opting Out of Personalized Ads

You can opt out of personalized advertising by:

14. Push Notifications

With your consent, we may send push notifications for:

You can manage notification preferences in your device settings or app settings.

15. User Control and Choices

You can control your information through:

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will:

Continued use of our services after changes constitutes acceptance of the updated policy.

17. Contact Information

For privacy-related inquiries, please contact us:

18. Data Protection Representatives

18.1 EU Representative

For EU data subjects, our representative in the European Union is:

[EU Representative Name]
[Address]
Email: eu-representative@bjrunshengmed.com

18.2 UK Representative

For UK data subjects, our representative in the United Kingdom is:

[UK Representative Name]
[Address]
Email: uk-representative@bjrunshengmed.com

19. Supervisory Authorities

You have the right to lodge a complaint with a supervisory authority if you believe we have not complied with data protection laws. For EU users, contact your local Data Protection Authority (DPA).

20. Compliance with Medical Device Regulations

As a medical equipment company, we handle sensitive healthcare information in compliance with:

21. Data Protection Impact Assessments

We conduct Data Protection Impact Assessments (DPIAs) when processing operations may result in high risk to individuals' rights and freedoms, particularly when:

22. Breach Notification

In the event of a data breach that affects your personal information, we will:

23. Acceptance of Terms

By using our Site and Apps, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and sharing of your information as described herein.

This Privacy Policy was last updated on January 15, 2026 and is effective immediately upon publication.